Dumpster Rental SEO: Everything You Need to Know

Transcript

Roll-Off Rundown: SEO FAQs for Dumpster Rental Businesses

Matt: What’s up guys, welcome to this episode of Roll-Off Rundown. In this episode we are going to be talking about the most common thing that we get asked, and it is an acronym: SEO, Search Engine Optimization. We are here today with our resident expert Tim, who leads our websites department. We’re going to answer the most frequently asked questions about SEO to help you get a better understanding of SEO left, right, up, down, and all around. Welcome Tim to this episode.

Tim: Thanks for having me Matt, excited to be here and answer these questions for everyone.

Matt: Sounds great. Let’s get started right away. So first question: What is SEO and how does it benefit a roll-off dumpster business?

Tim: SEO, as you’ve already pointed out, stands for Search Engine Optimization. The way that it benefits a roll-off dumpster business is on its surface very simple. You’re just trying to be visible for search engines, primarily Google. That’s really the one that we focus on—that’s where like 95% of the traffic goes. So being able to show up on Google when people search for anything relevant to roll-off dumpsters is really what it does and how it helps you out.

Matt: Got it. Are there different kinds of SEO? We hear a lot of stuff about SEO and it just feels like a black box. Tell us about the different kinds.

Tim: There are a lot of different kinds of SEO. The two biggest and most common ones are local SEO and organic SEO. Local SEO is when you’re increasing your visibility in your local area. Organic SEO is when you’re going after very specific keywords like “roll off dumpster [city name]” and you want to rank for that specific keyword. So you have local and organic.

Matt: Got it. I would assume that organic is a lot harder. Is that true?

Tim: Organic is much more difficult. It’s a lot more competitive and also takes a lot more time. On average, with organic SEO, it usually takes about 6 to 12 months to start ranking for a keyword. It takes a lot more work and it’s a lot more expensive. Local SEO is a bit more accessible and also more in your control, because some of the things like reviews are part of it.

Matt: Got it. So how could local SEO benefit a dumpster rental business?

Tim: One of the biggest pieces is online reviews—that’s kind of like the king right now. Google loves seeing that you’re engaging with their platform. It also helps them determine ranking in competitive areas. If your competitors all have similar websites, reviews help Google decide who to show first. Regular, high-quality reviews increase your visibility, and customers love them too. It’s like the Amazon effect—we trust reviews.

Matt: Makes sense. If you’re a dumpster rental business, how do you choose the right keywords to focus on?

Tim: Great question. This is a huge topic, but at a high level: focus on “dumpster rental [city name].” Think like a consumer. Most people type in the simplest thing. That’s usually the most popular search. You can go deeper with paid keyword research, but that’s a great starting point.

Matt: What are backlinks and why do they matter?

Tim: Backlinks are links from other websites that point to your website. It could be from a blog, a directory like Yellow Pages, etc. Google sees these as “thumbs up.” The more relevant and authoritative the backlinks, the more Google trusts your site. That increases your ranking.

Matt: How can I make my dumpster rental website more SEO friendly?

Tim: It depends on your platform. If you’re on WordPress, use RankMath. It helps with on-page SEO. Regardless of platform, content is always king. Use your homepage for conversions and your blog for content. Don’t overload your homepage. Most businesses don’t blog, so it’s a great opportunity to stand out with fresh, quality content.

Matt: Can social media affect my business’s SEO?

Tim: Absolutely. Social media engagement is a ranking factor. Facebook is even considered a directory listing, which counts as a backlink. Social media can bring in traffic and show Google that your business is active. Just be consistent, even if it’s once every two weeks.

Matt: How often should a hauler be updating content on their website?

Tim: Don’t change core pages too often. Let Google index them. You can update blog pages regularly. Social media is great for quick updates that you don’t want to put on the site. Keep core pages steady and use blogs and social for ongoing updates.

Matt: What are some common mistakes people should avoid when dealing with SEO?

Tim: Avoid keyword stuffing. That’s outdated and Google doesn’t like it. You don’t need to hit a certain percentage of keywords. Focus on natural content and good user experience. Also, don’t go overboard with internal links. Set up your site for users, not bots.

Matt: How do I measure the success of SEO efforts?

Tim: You can use Google Analytics, but it can be overwhelming. You can also just track leads and calls month over month. Ask how people found you. A simple spreadsheet can go a long way. Just tracking calls and leads gives you a ton of useful info.

Matt: Awesome. That’s a good place to land this plane. Thanks, Tim, for answering the most frequently asked questions about SEO in the dumpster rental industry. For the audience, we hope you enjoyed this episode and we’ll see you in the next one.

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