How To Get More Dumpster Rental Leads in 2025: Expert SEO & Marketing Strategies

Full Transcript

Matt:
All right, in this episode of Roll-Off Rundowns we’ve invited Tim. He’s a 20-year veteran in doing digital marketing for small businesses, and we’re lucky enough to have Tim on our team. He actually helps our customers attract more people to their website so they can get more sales. And that is the topic that we’re going to talk about today—how do you get more leads by marketing your business online?

Matt:
All right, so there’s lots of things that people could do. We hear things like SEO, PPC, do this, do that—but from an expert’s point of view, I want to hear it from you. What is your top thing that people should be doing to attract more leads to their website?

Tim:
That’s an excellent question—one I get asked all the time. And you’re right, there’s so many different things out there that people are told: do this, do that. The clients I talk to get so overwhelmed. What I let them know is the easiest thing you can do—and if I owned a roll-off dumpster company, this is the first thing I’d focus on—is reviews. Getting more reviews for your business.

First off, it’s free. It’s easy to do. People say “SEO this,” “You gotta rank,” but reviews are one of the biggest ranking factors for local SEO today. So if you want to come up locally in your city, you need reviews—specifically on Google.

Matt:
Great. What are some ways that people can encourage their customers to leave a review?

Tim:
The easiest way—and the most common question I get—is: “How do I get reviews?” It’s incredibly easy: you ask. There’s a time frame that’s best to ask, and that’s right after the job is done. You can do it by email or text. Keep it simple: just send a message thanking them for their business and asking for a review with the link. That gets fantastic results.

Matt:
So just ask?

Tim:
Yes, and do it right after the job. If you wait even a week, your chances of getting that review drop by about 80%. People forget. It’s like with leads—you don’t want them to go cold.

Matt:
Makes sense. So why are reviews so important when you’re thinking about getting more leads?

Tim:
I call it the Amazon effect. On Amazon, you search for a product—say windshield wipers—and you get a thousand results. You don’t know what to choose, so you go with the most reviewed. That’s how people shop for local businesses too. Google knows this. That’s why when you type in “roll-off dumpster rental near me,” the first thing you see is the map pack—with reviews front and center.

Matt:
Yeah, that makes sense. What about negative reviews? A lot of companies are scared of that.

Tim:
Negative reviews are inevitable. They happen to everyone. The best thing you can do is respond to them—respond to all reviews, actually. Just keep it positive. Say something like, “Sorry you had that experience. Please reach out to us at [email].”

Also, if a business has only positive reviews, I don’t trust it. It looks fake. People want to see how you handle problems. That’s what builds trust.

Matt:
I’ve seen businesses respond angrily to reviews. That turns me off more than the negative review itself.

Tim:
Exactly. It makes the bad review worse. Just keep it professional, take the conversation offline, and it’ll show that you care.

Matt:
Let’s talk about how Google uses those reviews. Do they actually help you rank?

Tim:
Yes, absolutely. Google reviews are one of the biggest ranking factors for local businesses. Google knows you’re local, and it knows what area you serve. Reviews tell them people like your business. That helps you show up for searches like “dumpster rental near me.”

Matt:
So what’s the second most important thing for getting more leads?

Tim:
Google Business Profile—formerly Google My Business. Set it up, fill it out completely. Your reviews live there, and it shows up in searches. Add your address, phone, email, hours, FAQs, and photos. Google looks at how complete your profile is and ranks you accordingly. If it’s half-filled out, Google won’t take it seriously.

Matt:
Yeah, and it shows you a little progress bar while you’re setting it up.

Tim:
Exactly. Fill out your logo, 3–5 images, your hours, and your FAQs. People really read those. You can even list your dumpsters as “products,” and link each to your website. And don’t forget to set your service area—this helps you show up in more locations around your city.

Matt:
Nice. So what’s the third thing people should be doing?

Tim:
Blogging. Also free. And powerful. You don’t need to write every day or be a professional. Stick to what you know. Write about common questions—“What size dumpster do I need for a kitchen remodel?”

Keep it to 300–500 words, use one real photo (not stock), and try to include your team or trucks. It builds trust. If you need help writing, you can use something like ChatGPT. Give it a prompt and it’ll spit out something solid.

Matt:
We’ll drop some blog templates for folks below. Anything else on blogging?

Tim:
Just start. You’ll probably be ahead of your competition already. And it doesn’t have to be perfect—just useful. I’ve seen one blog post bring in 25% of a company’s organic traffic.

Matt:
Great. Let’s shift to paid ads. What should dumpster companies know?

Tim:
Start with your budget. Paid ads don’t work instantly—they need testing. A good starting point is $1,000/month in ad spend. You can do more, but under $1,000 and it’ll be hard to get meaningful results.

Matt:
That makes sense, especially when dumpster rental profit margins can make it worthwhile.

Tim:
Exactly. But one key most people miss is the landing page. Don’t send ad traffic to your homepage. Build a landing page that matches the ad—no header, no footer, just the offer and form. That keeps people focused and improves conversion rates.

Matt:
And you can actually track it better too.

Tim:
Right. If you’re running Google Ads, you want clean data. If people are bouncing around your site, it’s messy. Landing pages fix that. Also—do not use display ads. They waste your money. They show up to random people on apps or websites. Stick to search ads for high intent.

Matt:
And mobile optimization?

Tim:
Huge. 60–80% of traffic is mobile. If your form stacks under a wall of text, people will bounce. Design for mobile first. Especially if you’re running ads on Facebook or Instagram, where nearly all traffic is mobile.

Matt:
We usually look for a 5–10% conversion rate. If you’re getting under 1%, something’s wrong—probably ad mismatch, landing page design, or poor mobile setup.

Tim:
Exactly. Also, things like your ad position can matter. We’ve seen position 2 or 3 convert better than position 1—and it’s cheaper too. That’s where a pro helps.

Matt:
So many overlooked details. Any final tips?

Tim:
Yeah—your homepage. It should be clean, have one clear call to action, and use color to guide the eye. Add micro-trust signals like “Best dumpsters in Littleton” and make sure your call to action stands out. Keep it simple and remove distractions.

Matt:
Totally. If I land on your site, I probably want to rent a dumpster. Make it easy or I’ll go to the next guy on Google.

Tim:
Exactly. And test everything. The little things make a big difference.

Matt:
Well Tim, thanks again for being here.

Tim:
Thanks for having me.

Matt:
And thank you to the audience. We’ll see you next time.

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