Dumpster Rental Leads & Advertising in 2025

Transcript: Dumpster Rental Leads – What Works in 2025

Matt:
All right, let’s kick off this episode of RollOff Rundowns. This episode is all about dumpster rental leads. That phrase is searched hundreds of times a month by haulers like you who want to know, “How do I get more dumpster rental leads?” So that’s what this episode is all about.

Thank you to our guest host, Tim Coe, who is our Director of Digital Marketing here at Docket. He helps all of our customers do that—get more dumpster rental leads through their websites. But he also has 20+ years of experience getting leads for businesses.

So I’m going to kick us off here with what I think is probably the #1 way to get more leads. And you really don’t have to do anything too special—but let me show you how not to get leads.

I just snagged these pictures from the internet. If you were to look at these trucks or dumpsters, would you know—without getting up close—what business they belong to? Would you be enticed to rent from them? Would you even know if they’re for rent?

This is not how you advertise your business. Your trucks and dumpsters are moving billboards. You leave a dumpster on a construction site—plenty of people are going to drive by. That might be the foreman of a sub, or the owner of a big construction company or home builder. Trucks driving on the road, dumpsters parked at job sites—that’s free advertising.

Well, not free, but close. It takes a minimal investment. So what does that investment look like?

Let’s break it down:

• Truck wrap: $500 to $3,000
• Dumpster graphics: can be simple or elaborate

Let’s say you spend $2,000 total to wrap one truck and one dumpster.

If your new branding gets you just two more rentals a week, and your average rental is $400, with a 40% profit margin—that’s $160 profit per rental. Two rentals = $320 profit a week.

$2,000 / $320 = ~6 weeks to break even.
And you’ve got 46 weeks left in the year = $14,720 in profit from that one dumpster and truck.

And that’s just one. What if you did this for multiple dumpsters? And what if you got more than two leads a week?

Compare that to blank, unbranded dumpsters. You’re not going to get more business with a boring, white, unlabeled dumpster sitting on-site.

So what should you include on your branding?

• Logo + business name (easy to read!)
• Phone number (huge and visible)
• Tagline (invokes emotion or urgency)
  • Examples: “Reliable When You Need Us” / “Always On Time” / “Rent Me Today”
• QR code (even Boomers know what that is now)

Here’s a great example from Trash Hunters in Texas:
They wrapped the door, put “Rent Me Today” in big letters, and added a visible phone number and QR code. Simple but powerful.

Don’t sleep on this. Branding alone can generate a ton of dumpster rental leads.

Tim:
Hey, thanks Matt. Now we’re going to jump into a few digital strategies:

1. Reviews
2. Blogs
3. Conversion rate optimization
4. PPC
5. SEO

1. Google Reviews

Huge for getting more leads. First thing I look at is:

• How many reviews do you have?
• How many does your competitor have?

If your competitor has 100 and you have 30? You need 101.

So how do you get reviews?

Go to your Google Business Profile, click your reviews, and hit “Get More Reviews.” Grab the short link and send it via text or email. Super easy.

Pro tip: Ask right after service, when the customer is most satisfied. Don’t wait.

Also: Always respond to reviews—even bad ones. Google factors that into local rankings.

2. Blogs

Short blogs (300–500 words) still work great. Not for direct leads, but for visibility and Google rankings.

They help:

• Show you’re an authority
• Boost your authority score
• Rank for more keywords

Write about:

• Dumpster sizes
• Local tips
• Customer stories

3. Conversion Rate Optimization (CRO)

Before you do SEO or PPC, ask: Is your website converting traffic well?

Mobile-first design is critical. Most traffic is on phones. Your homepage should immediately show:

• Who you are
• What you do
• A call now or book now button

We tested button text on our Docket site:

• “Schedule Your Free Walkthrough” beat the original by 130%
• Don’t assume—test everything

We also tested button colors:

• Orange outperformed green and others
• Simple changes = big conversion lifts

4. Pay-Per-Click (PPC)

• Immediate leads
• Target exact searches
• Use landing pages, not your homepage
• Geo-target your service area only
• Needs a decent budget: ~$1,000/mo recommended
• With low budget, it takes longer to optimize

5. Search Engine Optimization (SEO)

• Good SEO = expensive but long-lasting
• Bad SEO = cheap but hurts your site

Steps:

• Create pages for each city or county you serve
• Get listed in local directories (Yelp, Yellow Pages, etc.)
• Optimize page speed (fast loading is key)
• SEO takes time: 3–6 months to see movement

Matt:
And don’t treat your website like a billboard—treat it like your best salesperson. Keep testing and improving it.

How do you know if it’s working?

Tim:
Use Google Analytics. It’s free. It shows:

• How many people visit
• What pages they view
• What devices they’re using
• Where they’re bouncing

Check your pricing page—that’s a great place to test button colors, CTAs, layout, etc.

Most sites get 60–70% mobile traffic, or even 95%+ if your traffic comes from social media.

Matt:
If someone says, “I want to rank #1 on Google,” and they’re in a place like Dallas… forget it.

There’s too much competition.

Tim:
Exactly. Google trusts older, established companies with aged domains and hundreds of reviews. If you’re brand new, you won’t outrank them anytime soon. But…

If you’re in a growing city like Georgetown, Texas, you can absolutely rank faster by:

• Getting reviews
• Writing blogs for your city
• Creating location pages

Matt:
This is something we help with at Docket. From SEO to PPC to supplier referrals for wraps, we’re here to help you grow.

Tim:
Thanks for having me.

Matt:
Thanks, Tim. Hope this helps you get more dumpster rental leads.

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